![\"\"](\"/assets/logos/the-word/the-word-glyph-reversed.svg\")
The local church is the plan. Not a strategy for it, the plan itself.
\nEvery tribe. Every tongue. Every nation.
\nIdentity, voice, colour, typography, and the laws of the brand.
\n", "cssClass": "card", "previewGround": "light", "tokenRefs": { "background": "@white", "border": "1px solid @rule", "hoverBorder": "@ember" }, "react": "Card", "group": "Layout" }, { "id": "record-document", "name": "Record document", "use": "The canonical treatment for the prophecy, vision statements, official impact summaries, field reports, and initiative documents. Law II and Law IV in their purest form.", "spec": { "ground": "#F7F3EC", "rules": "hairline, 1px rgba(11,26,45,.18)", "kicker": "letterspaced DM Sans 600 uppercase", "quote": "DM Serif Text italic, 22 to 34px", "dateline": "what, where, when", "signature": "scanned ink" }, "rules": [ "Never decorated. No color blocks, no illustration, no icons.", "Closes with a dateline and, where authority is claimed, real signatures.", "A script font standing in for ink is a violation." ], "html": "The Word opened: attendees follow the teaching with Bibles and notes.
SLC Conference · [City], Uganda · 30 Jul 2026
Before I had been in the city three years and knew no one.
\nEncounter At the tent on the second night, someone prayed with me.
\nTransformation I stopped drinking. My brother noticed first.
\nOutcome I lead a small group now. Come and see for yourself.
\n[Name] · [City] · Shared with permission
\nAdd everything after the @, for example theword.world.
\n| Conference | City | Salvations |
|---|---|---|
| SLC | [City] | [n] |
\n
|
| \n Partner With Us\n | \n
Every published number names the record it came from. Add the record and the period it covers.
\nAll four figures match the July conference report.
\nRead the Brand Guide before building anything.
", "cssClass": "link", "previewGround": "light", "reactNote": "Available as a class in brand.css. A React wrapper lands when an application needs one.", "tokenRefs": {} }, { "id": "blockquote", "name": "Pull quote", "use": "A quotation lifted out of the flow, in the serif.", "group": "Typography", "spec": { "font": "DM Serif Text italic, body text-title", "rule": "2px left, in the themed accent", "measure": "44 characters", "attribution": "required" }, "rules": [ "Attributed, always. An unattributed quotation is gate G8.", "Never set over a photograph. That is the record document's job, on the scrim." ], "html": "The local church is not a strategy for the plan. It is the plan.Nathan Zimmer", "cssClass": "quote", "previewGround": "light", "reactNote": "Available as a class in brand.css. A React wrapper lands when an application needs one.", "tokenRefs": {} }, { "id": "code-block", "name": "Code", "use": "A token name, a file path, or a snippet somebody will copy.", "group": "Typography", "spec": { "font": "SF Mono, Consolas, monospace at .88em", "background": "the sunken surface", "scroll": "its own container" }, "rules": [ "A wide block scrolls inside its own frame. The page body never scrolls sideways." ], "html": "
Link /assets/brand.css and the brand is in place.
<link rel=\"stylesheet\" href=\"/assets/brand.css\">Four figures, all matched to the July record.
\nIt stays in the archive and stops appearing in new reports.
\n \n64% of the logo set rebuilt
", "cssClass": "progress", "previewGround": "light", "reactNote": "Available as a class in brand.css. A React wrapper lands when an application needs one.", "tokenRefs": {} }, { "id": "skeleton", "name": "Skeleton", "use": "The shape of content that has not arrived yet.", "group": "Feedback", "spec": { "fill": "the sunken surface", "shape": "matches the content it stands in for" }, "rules": [ "Matches the shape of what is coming, so the layout does not jump when it arrives.", "Never a spinner over a blank screen. Show the shape of the answer." ], "html": "\n\n", "cssClass": "skeleton", "previewGround": "light", "reactNote": "Available as a class in brand.css. A React wrapper lands when an application needs one.", "tokenRefs": {} }, { "id": "empty-state", "name": "Empty state", "use": "A list, a search, or a report with nothing in it yet.", "group": "Feedback", "spec": { "border": "1px dashed the hairline", "content": "what is missing, why, and the one thing to do about it" }, "rules": [ "Never just “No results”. Say why it is empty and what to do next.", "Invitation before information, the same as everywhere else." ], "html": "Reports appear here once a conference record is filed.
\n File a report\n",
"cssClass": "avatar",
"previewGround": "light",
"reactNote": "Available as a class in brand.css. A React wrapper lands when an application needs one.",
"tokenRefs": {
"ground": "@midnight"
}
},
{
"id": "numeral-mask",
"name": "The 1 as a mask",
"use": "EVERY1's signature move: a photograph cut into the numeral rather than placed beside it.",
"group": "Media",
"spec": {
"shape": "the published every1-numeral.svg, never a redrawing of it",
"ratio": "taken from the logo manifest at build time, so it follows the artwork",
"fit": "the image covers the shape; it is never letterboxed inside it",
"fallback": "where masking is unsupported the photograph shows uncropped rather than vanishing"
},
"rules": [
"The mask is a shape, not a mark. It takes no ink and is never recoloured.",
"Everything true of photography is still true through the mask: documentary capture, consent obtained before the shutter, and a caption wherever it is published.",
"Never mask type, a logo, or another mark into it. It holds a photograph.",
"Never outline it, never add a shadow to it, and never rotate it.",
"One per view. It is the loudest thing this door does."
],
"html": "![\"One](\"/assets/images/every1-one-to-one.jpg\")
\n