The AI entry point for THE WORD brand system
Every file below is raw Markdown or JSON, served without navigation, scripts, or decoration. Agents should start at manifest.json, which names every current resource with its version and checksum.
Humans want the Brand Guide and the Messaging Guide instead.
| Resource | What it is |
|---|---|
| manifest.json | The doorway. Versions, checksums, and links to everything else. |
| brand-system.md | The complete brand standard as one document. |
| SKILL.md | Installable agent skill: the retrieval and audit workflow. |
| tokens.json | Colors, typography, both themes, the type scale, the neutral ramp, system tokens and states, outcome and progression colour, and every contrast pair measured. |
| tokens.dtcg.json | The same tokens in W3C Design Tokens format, for design tooling. |
| tokens.ts | The same tokens as typed TypeScript exports, for applications. |
| tailwind.preset.js | The same tokens as a Tailwind preset, replacing the default theme. |
| audit.md | The brand audit rubric and report template. |
| components.json | Component specifications, resolved against current tokens. |
| channels.json | One entry per surface: sizes, safe areas, limits, rules, and the audit checks that apply. |
| governance.json | Policies, processes, and procedures: how this system is run, changed, and used. |
| copy-bank.json | Pre-approved strings by channel, each within the character limit it was written against. |
| assets.json | Approved logos, photography, and video, with usage rules. |
| approved-examples.md | Worked output that passes the audit. |
| anti-patterns.md | What not to do, including every DON'T and every banned word. |
To point any AI tool at this system, paste this:
Before beginning, retrieve https://brand.theword.world/ai/manifest.json. Follow the brand
system and skill it names. Audit the result against the audit resource and state which
brand-system version you used.