Five rules, and they are not negotiable.
Brand Guide §05 says the wordmark is fixed and is not redrawn. These are the mechanics of that sentence.
- Never on Flame. Flame
#F85842is for calls to action. The mark cannot compete with a button, so it never sits on one. Midnight, Word Blue, Parchment, White, or photography carrying a Midnight scrim. - Never redraw it. Do not retype it, restretch it, rotate it, outline it, or rebuild a lockup by setting the words yourself. Download the file. If the format you need is not here, ask for it.
- Never recolour it. Three inks are published and no fourth exists. Not a brand colour, not a client colour, not a gradient.
- Never add effects. No drop shadow, glow, bevel, outline, or stroke. The mark is flat.
- Never crowd it, never shrink it past the floor. Clear space and minimum size are published per mark below and both are measured, not estimated. Every mark also ships a
-clearPNG with that space already inside the file, for dropping into a slide, a document, or a partner's template without measuring anything.
Five configurations, three inks each.
Every file below is generated from the same approved artwork, so a PNG and an SVG of the same mark are the same shape. Transparent backgrounds throughout, cropped to the artwork, so you control the spacing using the clear-space rule above.
Horizontal lockup
the-word-horizontal.svg
The default mark. Site navigation, letterhead, email headers, banners, slide masters, and video lower-thirds. Anywhere the space is wider than it is tall.
- Clear space
- 0.5× the cap height of THE WORD, all four sides
- Minimum width
- 180px screen · 40mm print
Stacked lockup
the-word-stacked.svg
Square and portrait spaces: merchandise, book and report covers, posters, tote bags, and social posts that are not wide.
- Clear space
- 0.5× the cap height of THE WORD, all four sides
- Minimum width
- 120px screen · 25mm print
Bare wordmark
the-word-bare.svg
THE WORD with no endorsement line. Use where the sub-line would fall below legibility, or where the surrounding context already says who we are.
- Clear space
- 0.5× the cap height of THE WORD, all four sides
- Minimum width
- 90px screen · 20mm print
Microphone glyph
the-word-glyph.svg
The mark reduced to the microphone O. Favicons, app icons, profile pictures, stickers, watermarks, and any square that is too small for the wordmark to be read.
- Clear space
- 0.25× its own height, all four sides
- Minimum width
- 24px screen · 8mm print
Heritage lockup, EST 2018
the-word-heritage.svg
The founding date lockup. Certificates, commemorative print, apparel, and anywhere the record of when this began is part of the point. Not the default mark.
- Clear space
- 0.4× the cap height of THE WORD, all four sides
- Minimum width
- 140px screen · 30mm print
The door's own mark.
Revival To My City is the CLEAN door, and the only initiative with an approved mark of its own. It is two-tone by design: the wordmark in Midnight, the brackets around MY CITY in Word Blue, because those brackets are a field a city fills with its own name. Reversed and one-colour collapse to a single ink.
Primary lockup
rtmc-primary.svg
The mark. Posters, city instances, stage backdrops, social, and every surface where the name is introduced. The brackets around MY CITY are a variable: a city instance may replace the words inside them with its own city, and nothing else in the mark moves.
- Clear space
- 0.5× the cap height of EVIVAL, all four sides
- Minimum width
- 160px screen · 36mm print
Co-brand lockup with the parent
rtmc-cobrand.svg
THE WORD beside Revival To My City, divided by a hairline rule. This is how the door carries its endorsement: the parent is shown rather than stated. Use it in navigation, on letterhead, and on any surface where the parent is not otherwise present.
- Clear space
- 0.5× the cap height of EVIVAL, all four sides
- Minimum width
- 295px screen · 66mm print
The door's own mark.
EVERY1 is the BURN door, and the only one that stands on its own. It carries no parent lockup: this is the recorded exception, and it exists because EVERY1 is a movement, an app, and an activation platform that people join before they have heard of the house behind it. The mark is the word and the numeral. The E1 icon is the avatar and the app icon, on every surface. The numeral is the display mark and the shape photography is cut into, which is a different job.
Horizontal lockup
every1-horizontal.svg
The default mark. Site navigation, app headers, banners, shirts, and anywhere the name is introduced. EVERY1 beside MOVEMENT, which is what makes it a movement rather than a word.
- Clear space
- 0.5× the cap height of EVERY1, all four sides
- Minimum width
- 200px screen · 45mm print
Bare wordmark
every1-bare.svg
The name alone, without MOVEMENT. For a surface that already says what this is: a shirt front, a banner, an app header, the second time the name appears on a page.
- Clear space
- 0.5× the cap height of EVERY1, all four sides
- Minimum width
- 140px screen · 32mm print
Vision lockup
every1-vision.svg
The whole promise in one mark: the verse above, the name, and what it leads to below. Banners, stage backdrops, and the back of a shirt. Never small.
- Clear space
- 0.5× the cap height of EVERY1, all four sides
- Minimum width
- 260px screen · 58mm print
Promise lockup
every1-promise.svg
The name and the promise without the verse, for where the vision lockup is too tall.
- Clear space
- 0.5× the cap height of EVERY1, all four sides
- Minimum width
- 200px screen · 45mm print
Country lockup, USA
every1-usa.svg
The USA country lockup. One per country, and each one is drawn, not generated.
- Clear space
- 0.5× the cap height of EVERY1, all four sides
- Minimum width
- 180px screen · 40mm print
Country lockup, Uganda
every1-uganda.svg
The Uganda country lockup. One per country, and each one is drawn, not generated.
- Clear space
- 0.5× the cap height of EVERY1, all four sides
- Minimum width
- 180px screen · 40mm print
The E1 icon
every1-e1.svg
Two characters and no words. The avatar, the app icon, the lanyard, the sticker, and anything too small to read a lockup in. This is the form the door is recognised by at size.
- Clear space
- 0.35× the cap height of EVERY1, all four sides
- Minimum width
- 32px screen · 10mm print
The 1
every1-numeral.svg
The numeral alone. Used as a mark at small size, and used as the shape photography is masked into, which is this door's signature move. Never redrawn, never outlined, never filled with anything but an image or Flame.
- Clear space
- 0.35× its own height, all four sides
- Minimum width
- 24px screen · 8mm print
The door's own mark.
The School is the TRAIN door, and its mark is the crowned Lion of Judah. The lion is Midnight over White and the name beside it is Word Blue, flipping to white on a dark ground. The horizontal lockup is the one exception: on light grounds its lion takes Word Blue too. Because the lion's interior is left open rather than painted, one drawing reads on Parchment, on Word Blue, and on Midnight alike.
Horizontal lockup
school-horizontal.svg
The default mark. Course materials, certificates, slide masters, letterhead, and anywhere the space is wider than it is tall.
- Clear space
- 0.5× the cap height of School, all four sides
- Minimum width
- 190px screen · 42mm print
Stacked lockup, EST 2024
school-stacked.svg
Square and portrait spaces, and the form that carries the founding date: covers, posters, apparel, and commemorative print.
- Clear space
- 0.5× the cap height of School, all four sides
- Minimum width
- 150px screen · 34mm print
The lion
school-lion.svg
The crowned Lion of Judah on its own. Profile pictures, app icons, stickers, embossing, and any square too small to read words in. It is detailed, so it has a higher floor than a wordmark would.
- Clear space
- 0.25× its own height, all four sides
- Minimum width
- 40px screen · 12mm print
Co-brand lockup with the parent
school-cobrand.svg
THE WORD beside the School, divided by a hairline rule. This is how this door carries its endorsement: the parent is shown rather than stated.
- Clear space
- 0.5× the cap height of School, all four sides
- Minimum width
- 330px screen · 74mm print
Which colour, and where it is allowed.
THE WORD is one ink at a time. Revival To My City is two-tone by default, because the brackets around MY CITY are a field rather than lettering, and collapses to one ink when reversed or printed in a single colour.
| File | Brand | Ink | Use it on |
|---|---|---|---|
the-word-<mark>.svg | THE WORD FOR ALL THE WORLD | Midnight ink | The default. Use on Parchment and White. |
the-word-<mark>-reversed.svg | THE WORD FOR ALL THE WORLD | Reversed, white | Use on Midnight, on Word Blue, and over photography that carries a Midnight scrim. |
the-word-<mark>-black.svg | THE WORD FOR ALL THE WORLD | One colour, black | For single-colour reproduction only: embroidery, engraving, newsprint, stamps, and any vendor who asks for pure black. On screen use the Midnight ink instead. |
rtmc-<mark>.svg | Revival To My City | Two-tone, Midnight and Word Blue | The default. Use on Parchment and White, which is this door's ground. |
rtmc-<mark>-reversed.svg | Revival To My City | Reversed, white | One colour. The brackets go white rather than Word Blue, which would disappear against Midnight. |
rtmc-<mark>-black.svg | Revival To My City | One colour, black | Embroidery, engraving, newsprint, and any vendor who asks for pure black. |
every1-<mark>.svg | EVERY1 Movement | Two-tone, Midnight and Flame | For light grounds. The word is Midnight and the 1 is Flame. |
every1-<mark>-reversed.svg | EVERY1 Movement | Reversed, white and Flame | For Midnight, which is this door's own ground and where most of its work lives. Only the word flips. The 1 stays Flame, because it is the mark. |
every1-<mark>-black.svg | EVERY1 Movement | One colour, black | Embroidery, engraving, newsprint, and any vendor who asks for pure black. |
school-<mark>.svg | School of the Local Church | Midnight lion, Word Blue name | The default. Use on Parchment and White. |
school-<mark>-reversed.svg | School of the Local Church | Reversed | For Word Blue, which is this door's own ground, and for scrimmed footage. Not for a plain Midnight ground: the lion's structure is drawn in Midnight, so a Midnight ground swallows it and the mane loses its modelling. Only the name flips to white. |
school-<mark>-black.svg | School of the Local Church | One colour, black | Embroidery, engraving, newsprint, and stamps. The interior knocks out to white rather than filling in, which is what keeps the lion from becoming a blob. |
There is no Flame version, no Ember version, and no Word Blue version of the mark. Word Blue is a ground the reversed mark sits on, not an ink the mark is drawn in.
SVG everywhere it is accepted.
The vector is the master. Reach for a PNG only where the destination refuses SVG. Pick a PNG at least twice the width it will be displayed at, and never scale one up.
| Where it is going | Use | Why |
|---|---|---|
| A website or app | .svg | Sharp at every screen density, and smaller than the PNG it replaces. |
| Microsoft Word or PowerPoint | .svg | Insert, then Pictures. Stays sharp when printed or exported to PDF. |
| Google Docs or Slides | .png | Google will not import SVG. Use 1600px and let it scale down. |
| Canva | .png | SVG upload needs a paid plan. The 1600px file covers most layouts. |
| Email signature or newsletter | .png | Most email clients block SVG. Use 400px or 800px. |
| Figma, Illustrator, Affinity | .svg | Imports as editable paths and can join a shared library. |
| A printer, a banner, a vehicle | .svg | Send the vector and the hex values. Never send a PNG to a printer. |
| Embroidery or engraving | -black.svg | One colour, no anti-aliasing to misread. The vendor digitises from this. |
| A social profile picture | glyph | The wordmark is unreadable in a circle. The glyph is built for it. |
Everything at once.
For handing to a printer, a partner, a new designer, or anyone who asked for "the logo files" and meant all of them. Each pack carries the usage rules as a text file alongside the artwork.
Vector pack, SVG
Every configuration in all three inks. For designers, printers, and anyone using Illustrator, Figma, or Word.
Download · 172 KBRaster pack, PNG
Every configuration in all three inks, at four widths, transparent. For Google Docs, Slides, Canva, and email.
Download · 1.8 MBComplete logo pack
Vector, raster, and the icon set, with the usage rules included as a text file.
Download · 2.0 MBSchool of the Local Church
The crowned lion in every published form: horizontal, stacked, the lion alone, and the co-brand lockup.
Download · 273 KBEVERY1 Movement
Every published EVERY1 file: the wordmark, the vision and promise lockups, the E1 icon, the 1, and the country lockups. Vector in all three inks, PNG at four widths both trimmed and with the clear space built in, and the app icon set.
Download · 2.8 MBWhen our mark sits beside someone else's.
There is no published co-brand lockup yet, so build one from the rules rather than improvising a new mark.
- Equal optical weight, never equal measurement. Match the partner's mark to ours by how large it reads, not by matching pixel heights. A tall square mark set to our wordmark's height will overpower it.
- Separate with a hairline rule. A 1px vertical rule in Midnight at 20% opacity, with our full clear space on both sides of it. Never overlap, never touch, never enclose either mark in a box.
- We lead when we are the host, and follow when we are the guest. The organisation whose event, venue, or publication it is goes first.
- The endorsement line is words, not artwork. Set "In partnership with" or "A ministry of" in DM Sans 600, uppercase, letterspaced 0.18em, at 40% of the cap height of THE WORD. It sits above the marks, never between them.
- A partnership lockup is approved once, then reused. Send the first use to brand@theword.world. It gets published here so nobody rebuilds it a second way.
Two families, free to everyone.
DM Serif and DM Sans were drawn as companions on shared proportions, which is why the pages read as one rhythm. Both are free on Google Fonts under the Open Font License, so every volunteer, partner, and field team can install them at no cost. Brand Guide §04 governs how they are set.
On the web, paste this into the <head> before your stylesheet. It loads all three faces in the weights this system uses, and nothing it does not.
<link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <link href="https://fonts.googleapis.com/css2?family=DM+Serif+Display:ital@0;1&family=DM+Serif+Text:ital@0;1&family=DM+Sans:ital,opsz,wght@0,9..40,400;0,9..40,500;0,9..40,600;0,9..40,700&display=swap" rel="stylesheet">
In Word, Canva, or Adobe, install the families from the Google Fonts links above rather than substituting. Georgia is the serif fallback and Arial the sans fallback when a system genuinely cannot take a font, for example an email template or a government form. Never substitute a different display face.
Real people. Real fire. Real change.
The photographs and footage in the published inventory are the approved library. Brand Guide §06 governs how they are used, and two rules matter more than the rest.
- Never generate or substitute imagery of people or ministry. No stock, no AI, no illustration standing in for a moment that did not happen. If the picture you need does not exist, request it and leave the slot empty.
- Type over footage sits on a Midnight scrim at roughly 70% at the text, and is White or Parchment. Never Flame, never Ember, over photography.
Need a photograph or a clip that is not in the library: brand@theword.world. Say what it is for and what has to be visible in it.
Everything here is machine-readable.
Every file on this page is listed in /ai/assets.json with its status, its approved grounds, its clear space, its minimum size, and its usage note. An agent choosing a logo reads that file rather than this one, and /ai/manifest.json carries its checksum. Provenance for each master, including how the artwork was produced, is recorded there.