Brand Guide · Version 8.0

THE WORD
FOR ALL THE WORLD

Issued August 2026
Applies to theword.world · RTMC · EVERY1 · SLC
Contents ↓
  1. Design direction
  2. The design language: our laws
  3. Color system
  4. Typography
  5. Logo
  6. Photography & video
  7. Testimony
  8. The record document
  9. Design tokens for development
  10. The language in action
  11. Sub-brands
  12. Channels
  13. Voice
  14. Changelog
01 · Design DirectionThe Word · Brand Guide

An established institution
with a burning message.

The whole identity is two layers held in tension. When in doubt: the institution stays quiet, and the content burns.

The Institution: parent layer
Deep navy. Warm paper. Serif headlines. Dated documents. Signatures.
THE WORD FOR ALL THE WORLD speaks here: the record, the prophecy, the official numbers, the donor relationship.
The Movement: CLEAN · BURN · TRAIN
BOLD SANS. FLAME. REAL FOOTAGE.
RTMC, EVERY1, and SLC speak here: events, activation, testimonies, the field.
02 · The Design LanguageThe Word · Brand Guide

Six laws. Everything we
publish obeys them.

These rules help govern how THE WORD looks, sounds, and carries authority everywhere we appear. Everything we produce is tested against these rules.

I
Few words, spoken as commands.
We organize everything around a tiny set of imperative declarations. Our three are fixed: CLEAN · BURN · TRAIN. Big statements are short; short statements are big.
  • Never more than three to five priorities on any page or deck. If everything is featured, nothing is.
  • Priority words sit over full-bleed footage, one bold word per panel, mission line beneath.
  • Each priority links to its own named page. A priority without a destination is decoration.
II
Everything is a record.
We publish documents, not posts. Field reports, impact reports, devotionals, the prophecy: each carries the marks of a record: a kicker, a dateline, and only official facts.
  • Every record opens with a letterspaced kicker and closes with a dateline (what · where · when).
  • Statistics come from the official ministry record only, never estimates, never memory (per the Minister Agreement).
  • The record register uses Parchment, hairline rules, and DM Serif Text. It is never decorated.
III
One house, named front doors.
Revival To My City, EVERY1, and School of the Local Church live as named pages under theword.world, never as scattered websites. The house lends them weight; they lend the house fire.
  • Every sub-brand carries the endorsement line: "A ministry of THE WORD FOR ALL THE WORLD."
  • Vanity domains (revivaltmc.com) redirect into their page. They never become separate homes.
  • One recorded exception: the future EVERY1 app (YouVersion model, §09).
IV
The institution signs its work.
Authority is anchored in named people. Vision statements close with real handwritten signatures. Reports name who filed them. The institution speaks first; a person is its voice.
  • The About page vision statement always closes with Joel's and Nathan's actual signatures.
  • Testimonies, field reports, and teachings carry a name. Nothing important is anonymous.
  • Signatures are scanned ink, never a script font pretending to be ink.
V
A formal frame around burning content.
Composition is centered, spacious, and disciplined: navy and paper grounds, letterspaced labels, sentence-case serif headlines, hairline rules. The formality is the frame; the footage, the fire, and the testimony are the picture.
  • Flame never exceeds a tenth of any composition, and never carries text on a light ground. On Midnight it is the text accent, because Ember fails there (§03).
  • Serif headlines are sentence case with at most one italic word; all-caps belongs to the wordmark and labels.
  • Generous whitespace is mandatory. Crowding reads as hype, and we are never hype.
VI
Real over staged. Always.
Our homepage already says it: Real People, Real Fire, & Real Change. Every image and every frame of video is documentary, from our conferences, our crusades, our streets. Nothing stock, nothing staged, nothing borrowed.
  • No stock photography or stock footage, ever. An empty slot is better than a borrowed moment.
  • Every person is shown with dignity, as a co-laborer, never an object of pity (§06).
  • Raw beats polished: honest capture over produced perfection, per the ministry's own voice rules.
03 · Color SystemThe Word · Brand Guide

Five colors. Navy holds
the room, flame lights it.

Five colors that do one job together. Midnight holds the room and carries the institution. Word Blue supports it where a second structural voice is needed. Parchment is the ground everything rests on, so the page reads as paper rather than screen. Flame is the fire, used sparingly enough that it still means something. Ember is that same fire brought down to text size, where it has to stay readable.

Midnight
Midnight#0B1A2DPrimary ground. Heroes, bands, footers.
Word Blue
Word Blue#023D6FStructural secondary. Logo continuity.
Parchment
Parchment#F7F3ECLight ground. Official paper, never gray.
Flame
Flame#F85842Non-text accent on light grounds: BURN moments, display numerals, highlights. Never carries text on Parchment or White. ≤10%. On Midnight it is the text accent, because Ember is 3.25:1 there and fails: see accent-on-dark.
Ember
Ember#C13A24Fire at text size: primary buttons, links, labels, hovers.
White
White#FFFFFFCards, reversed text, button labels.

Proportion: 60 / 30 / 10

Parchment ~60%
Midnight ~30%
≤10%

If Flame covers more than a tenth of a layout, the institution disappears and the design reads as a startup.

What “a tenth” is measured against

The rule was written for a person holding a poster, and a person can see when it is broken. A build cannot, because “a tenth of a layout” names no denominator. This is the denominator, so the rule can be checked rather than argued about.

Do / Don't

✓ Do
✕ Don’t
The fire is here.
✓DOText on Midnight: White or Parchment. The flagship pairing.
Word Blue text disappears on Midnight.
✕DON’TText on Midnight: never Word Blue. Too little contrast.
Body copy is always Midnight on Parchment or White.
✓DOBody on light grounds: Midnight.
Flame body text on light grounds is hard to read.
✕DON’TBody on light grounds: never Flame.
Partner With Us
✓DOButtons: Ember fill, white text. 5.4:1, passes AA.
Partner With Us
✕DON’TButtons: never Flame. 3.3:1 fails AA.
1,057Salvations
✓DOFlame’s job: display numerals and small uppercase labels on Midnight.
Whole sections in Flameoverwhelm everything else
✕DON’TFlame’s job is never a ground. Accent only, ≤10%.
Read the field report →
✓DOFire at small sizes: Ember for links and accents on light.
FlameEmber
✕DON’TFire at small sizes: never Flame and Ember side by side. Pick one.

The neutral ramp

Dividers, disabled states, input fills, and table stripes are not new colors. They are Midnight on a light ground and Parchment on a dark one, at recorded opacities, so the palette stays six colors and nobody reaches for a gray.

TokenValueGroundUse
ink#0B1A2DlightBody text and headings on Parchment or White.
ink-mutedrgba(11,26,45,.80)lightCaptions, metadata, datelines. Nothing lighter carries text.
ink-softrgba(11,26,45,.60)lightPlaceholder text and inactive labels. Never body copy.
ink-faintrgba(11,26,45,.38)lightDisabled controls only, where low contrast is the message.
rulergba(11,26,45,.18)lightThe hairline. Card borders, table rules, dividers.
rule-softrgba(11,26,45,.10)lightSecondary dividers and row separators inside a table.
washrgba(11,26,45,.05)lightInput fills, code backgrounds, loading placeholders.
ink-reversed#F7F3ECdarkBody text and headings on Midnight.
ink-reversed-mutedrgba(247,243,236,.75)darkCaptions and metadata on Midnight.
ink-reversed-softrgba(247,243,236,.55)darkPlaceholder and inactive labels on Midnight.
ink-reversed-faintrgba(247,243,236,.38)darkDisabled controls on Midnight. The dark twin of ink-faint, and the only place the muted floor may be crossed on this ground.
rule-lightrgba(247,243,236,.22)darkThe hairline on Midnight.
wash-lightrgba(247,243,236,.08)darkInput fills and raised panels on Midnight.

A printer asks for CMYK and a Pantone, and a value guessed at the press is a value nobody can reproduce next time. These are the recorded starting points, and both columns are marked unconfirmed on purpose. The CMYK figures are an unprofiled conversion from the hex. The Pantone column is the nearest colour in a reference set of screen approximations, not a measurement of ink, and the distance column says how near: a ΔE2000 under 1 would be indistinguishable side by side, under 2 very close, and everything in this table sits between 2.5 and 4.6, which means every one of these is visibly different from the brand colour and is a place to start rather than a match. Expect the printer to mix. Confirm each value on a press proof and bring the corrected figure back here through a changelog entry.

ColorScreenCMYK, unconfirmedPantone, nearestDistance
Midnight#0B1A2D76/42/0/82PANTONE 289 C4.57
Word Blue#023D6F98/45/0/56PANTONE 302 C3.54
Parchment#F7F3EC0/2/4/3PANTONE 9003 C2.58
Flame#F858420/65/73/3PANTONE Warm Red C3.63
Ember#C13A240/70/81/24PANTONE 180 C4.49
White#FFFFFF0/0/0/0None: unprinted stock, or opaque white inkn/a

Send the vector and these values. Never send a PNG to a printer, and never let a vendor sample a colour off a screenshot.

04 · TypographyThe Word · Brand Guide

One serif in two cuts,
and its companion sans.

DM Serif and DM Sans were drawn as companions on shared proportions. That is why the page reads as one smooth rhythm. All free on Google Fonts, for every volunteer, partner, and field team.

Aa
DM Serif Display
Large headlines, 36px and up. Fine, engraved hairlines. Regular + Italic only. No bold exists.
Aa
DM Serif Text
Serif moments from 22–36px: pull quotes, the prophecy, document headings. Regular + Italic only.
Aa
DM Sans
Everything functional: body, nav, labels, buttons, sub-brand materials. Weights 400–700 with true italics.
H1 · DM Serif Display44–76px
Every generation seeks a revival.
H2 · DM Serif Display + one italic word34–46px
No one told them it is already here.
Pull quote · DM Serif Text22–34px
"Fire starts fire." A burning believer cannot stay silent.
Eyebrow · DM Sans 600 · Body · DM Sans 400 · Button · DM Sans 700 on Emberthe functional stack
Our Spirit-Led Process
We are strengthening the local church to fulfill the Great Commission, driving EVERY1 in the church to reach EVERY1 outside the church.
Partner With Us

Do / Don't

✓ Do
✕ Don’t
Return to your first love.
✓DOSerif headline: sentence case, one italic word for emphasis.
Return to your first love.
✕DON’TSerif headline: never faux-bold. No bold exists, so go bigger instead.
Return To Your First Love
✓DOCaps done right: DM Sans labels for eyebrows, nav, and the wordmark zone.
RETURN TO YOUR FIRST LOVE
✕DON’TCaps done wrong: never the serif in all caps.
Extended reading belongs to the sans. Open and effortless at any length.
✓DOBody text: always DM Sans, with true bold and italics.
Extended reading in the serif turns harder, not more formal.
✕DON’TBody text: never the serif below 22px.

Three faces, and no others. All three come from Google Fonts, so every volunteer, partner, and field team can install them free. Where they cannot load, the fallbacks are Georgia for the serifs and the system sans for DM Sans. Proxima Nova is retired and is not used again.

The scale

Eleven steps, and no sizes between them. Each one names its family, so the size bands above are not a rule anyone has to remember: pick the step and the family comes with it.

StepSizeLine heightFamily and use
label12px1.4DM Sans 600, uppercase, letterspaced .18em. Eyebrows and kickers.
caption13px1.6DM Sans. Photo captions, metadata, datelines.
body-small15px1.65DM Sans. Card copy, table cells, secondary text.
body17px1.7DM Sans. Every extended reading passage.
body-large19px1.65DM Sans. Ledes and standfirsts.
title-small22px1.35DM Serif Text. The lowest the serif goes.
title28px1.25DM Serif Text. Document headings, pull quotes.
title-large34px1.18DM Serif Text. The prophecy, record openings.
display-small40px1.12DM Serif Display. Section headlines.
display52px1.08DM Serif Display. Page headlines.
display-large72px1.04DM Serif Display. Hero headlines only.

The serif has Regular and Italic and no bold cut. Where a headline needs more weight, it goes up a step rather than getting heavier.

Weight, italic, and figures, per step

StepFamilyWeightTrackingItalicFigures
labelDM Sans600.18emnevertabular
captionDM Sans4000allowedtabular
body-smallDM Sans4000allowedproportional
bodyDM Sans4000allowedproportional
body-largeDM Sans4000allowedproportional
title-smallDM Serif Text4000one wordproportional
titleDM Serif Text4000one wordproportional
title-largeDM Serif Text400-.005emone wordproportional
display-smallDM Serif Display400-.01emone wordtabular
displayDM Serif Display400-.015emone wordtabular
display-largeDM Serif Display400-.02emone wordtabular

Scripture

A verse is not a pull quote and is not decoration. It is the one voice in this system that is not ours, and it is set so a reader can see that at a glance, before reading a word of it.

PropertyValue
familyDM Serif Text
stepstitle-small or title
weight400
italicnever across the whole verse
caseas written. Never all caps
quotation marksnever. The setting is what marks it
referencerequired, on its own line, in the label step
reference colourink-muted on light, ink-reversed-muted on dark
rule abovehairline. Never a coloured bar and never a Flame accent
exceptionthe Vision lockup, which is a published file rather than a setting to reproduce

Where the faces come from

All three are on Google Fonts under the SIL Open Font License, which permits self-hosting, bundling inside an application, and redistribution. That answers it once, for every surface:

06 · Photography & VideoThe Word · Brand Guide

Real people. Real fire.
Real change.

Law VI applied. Our imagery is documentary evidence of what God is doing, captured in our conferences, our crusades, and our streets. It is treated like the record it is.

Photography

Still images carry the record. Every published photograph is evidence that something happened, so it is captioned like evidence and never treated as decoration.

Photograph as a record · the ministry's own July 2026 conference capture
Attendees follow the teaching with open Bibles and notebooks under the conference tent
The Word opened. Attendees follow the teaching with Bibles and notes.
SLC Conference · [City], Uganda · 30 Jul 2026
Brand-object photography · the palette in physical form
Stacks of Bibles with black covers and red page edges staged for distribution beside the offering basket
Bibles staged for distribution. Black covers, red page edges: Flame on Midnight, unplanned.
SLC Conference · [City], Uganda · 31 Jul 2026

Bracketed caption fields are pending verification against the ministry record. Law II applies to captions too.

Video

Motion carries the fire. Footage runs full-bleed behind the frame the rest of this system provides, and every rule below exists so the footage stays legible and honest once type sits on top of it.

Hero loop · real conference footage carrying the full treatment
Muted loop 6–15sCaptions onStill fallback
The door is open, starting in Uganda.
Nathan Zimmer
Evangelist · The Word for All the World
"Fire starts fire, and this generation is dry enough to catch it."
Still fallback · exactly what ships under prefers-reduced-motion
Evening crowd at the conference, the still frame that ships with the loop
Poster frameNo motion
Every loop ships with its still.

Both clips above are the ministry's own footage from the July 2026 conferences, playing here exactly as they would in a hero. The three approved loops and their posters are listed at /ai/assets.json.

✓ Do
✕ Don’t
Uganda will know Jesus.
✓DOText over footage: Midnight scrim, white serif, sentence case.
Uganda will know Jesus.
✕DON’TText over footage: never Flame, never without the scrim.

The photographs above are the ministry's own, from the July 2026 conferences, and set the standard for all future capture. The video frames are the ministry's own conference loops, playing as they would in a hero. The one remaining gradient is the DON’T card, which is a deliberate counter-example.

Field capture standards

07 · TestimonyThe Word · Brand Guide

Four slots. A real person in every one.

A testimony is a record of what God did, so it is governed like a record. It is real, consented, and named. It is never fabricated, never composited from patterns, and never anonymous. The structure below is a container for a true story, not a template to fill.

The four slots, in order
Testimony · The Record of What God Did
Before
Life as it was, in the person's own words.
Encounter
The moment Jesus intervened, and where and when.
Transformation
What changed: specific, verifiable, honest.
Outcome
Life now, and the invitation to respond.
[Name] · [City] · Shared with permission

The bracketed name and city are pending a real, consented story. They stay bracketed until one exists: a testimony that follows the four slots perfectly but describes nobody is a fabrication, not a draft.

08 · The Record DocumentThe Word · Brand Guide

The record, set as a document.

Law II and Law IV in their purest form. The canonical treatment, in order: short rule, letterspaced kicker, the body in DM Serif Text italic, dateline, signatures. Always on Parchment. Reuse this exact pattern for scripture features, vision statements, and official impact summaries.

Rendered example · the parchment document

The Word · A Record
The body of the document sits here, in DM Serif Text italic, on Parchment. It is set once and never decorated. What belongs in this slot is the ministry's own recorded words: a vision statement, a scripture feature, or an official summary.
Joel Zimmer
President
Nathan Zimmer
Evangelist

The italic names above stand in for the signature masters, which are published at /signatures. Real ink, never a script font: on a document that is actually being signed, place the master rather than setting a name in an italic face. The prophecy itself is recorded in the Brand Messaging Guide, which is where the ministry's words are governed. Nothing unverified enters a record, including the dateline.

09 · System Tokens & StatesThe Word · Brand Guide

Design tokens for development.

These are the named values to build with. Every one is a design token: a decision made once here and referenced everywhere else by name, so nobody re-picks it per project. The machine-readable copy is published at /ai/tokens.json.

Interaction states, structural values, and functional colors, fixed here so no one improvises them per project.

TokenValueRule
Button hover#A62F1BEmber deepened ~10%. State-only. Never a palette color.
Focus ring2px Ember (Flame on dark), 3px offsetVisible on every interactive element. Never removed.
Success state#5FAD56Forms and dashboards only. Never in brand layouts.
Error state#8C1D13Forms and dashboards only. Never Flame and never Ember: Ember means "this is the action", and an error is not an action.
Warning state#8A5B12Forms and dashboards only. Never Flame, which is a celebration colour and reads as one.
Disabled control38% Midnight text on 5% Midnight fillLow contrast is the message. The only place the muted floor may be crossed.
Touch target44px minimumEvery control on every surface, however small it is drawn.
Success on dark#7FC177The success state lifted for a dark ground. The light value is 2.4:1 on Midnight and cannot be read there.
Error on dark#F0968AThe error state lifted for a dark ground. Passes on Midnight and on Word Blue alike. Still never Flame.
Warning on dark#E0B25CThe warning state lifted for a dark ground. Passes on Midnight and on Word Blue alike.
Surface on dark#172537Parchment at 5% over Midnight. The raised card and panel ground on a dark page. Any lighter and the accent drops below 4.5:1 on it, which is what fixes this value rather than taste.
Accent on dark#F85842Flame. Ember is 3.3:1 on Midnight and fails, so a text accent on a dark ground is Flame. This is the one place Flame carries text, and §03 records it.
Photo/video scrimMidnight gradient, ~70% at textRequired under any text on imagery (§07).
Corner radius3px buttons · 4px cards · 6px framesThree steps, no others.
Muted text80% Midnight (light grounds) · 75% Parchment (dark)Captions and metadata. Nothing lighter. It fails contrast.
Breakpoint720pxSingle-column below; grids above.

Functional color

Everything in §03 is identity. This is the other kind: color that carries a meaning a reader learns, so a product can say which outcome this record is and how far this has come without writing it out every time. It sits deliberately outside the identity palette, and that is the whole design. An outcome drawn in Ember would make every button look like a salvation, which is how a data category quietly steals the action color.

None of these values were picked. Each one was derived by tools/colorkit.py against three constraints held at once: it clears 4.5:1 on both grounds of its theme, it sits at least ΔE2000 8.5 from every other value here and from Ember, Flame, and Word Blue, and it holds that separation under protanopia, deuteranopia, and tritanopia. Every measurement is published at /ai/tokens.json, and the build fails if any one of them stops being true.

Outcomes

Six outcomes, read at a glance in the field, often on a phone in daylight. Two that look alike is a defect and not a polish note, which is why the separation floor above is a gate rather than an aspiration.

TokenLightDarkRecords
outcome-ministered#005F5E#00DDDBMinistered To. The conversation happened. The quietest of the six, because it is the most common.
outcome-salvation#007D4C#00C479Salvation. New life, and the reason for the rest. Green is life, not fire: fire is the institution’s own voice and is not lent to a data category.
outcome-healing#3B4100#B2BE2CHealing. The color of oil, which is what the sick are anointed with.
outcome-baptism-water#0070BD#9CC3FFBaptism in water.
outcome-baptism-spirit#4C3DAF#A98FFFBaptism in the Holy Spirit. Separated from water baptism by hue, because they are separate events and are counted separately.
outcome-raised#860048#FF83B2Raised from the dead. The rarest, and the furthest from every other value here.

The light values are dark and the dark values are light. That is not a style choice: a color legible as text on Parchment has to be dark, and one legible on Midnight has to be light. It is why a bright gold and a bright orange are not available on a light ground at text size, whatever a mockup suggests.

How an outcome is drawn

Two treatments, both measured, and no third.

The progression ramp

A movement’s maturity is nine ordered stages, and the metaphor is the brand’s own: fire starts fire. A warming ramp toward Flame is on brand, and these are its endpoints. Step 1 is the least fire that is still fire. Step 9 is Flame itself, unmodified, which is what makes the top of the ladder mean something.

StepLightDarkStage
progression-1#F8E4D7#5C412FMatch
progression-2#FAD5BF#6D462FKindling
progression-3#FBC6A9#7F4B2FTwigs
progression-4#FBB694#924F30Sticks
progression-5#FBA680#A55231Logs
progression-6#FB956E#B95534Trees
progression-7#FA825E#CD5737Forests
progression-8#F96E4F#E2583CMountain Ranges
progression-9#F85842#F85842The World

Spacing

A four-pixel base and ten steps. Every margin, padding, and gap is one of these, which is what makes pages built by different people share a rhythm.

StepValueUse
space-14pxHairline gaps. Between an icon and its label.
space-28pxInside a chip or a tight control.
space-312pxBetween stacked lines of related text.
space-416pxThe default gap between elements in a group.
space-524pxBetween groups. Grid gutters.
space-632pxCard and panel padding.
space-748pxBetween blocks within a section.
space-864pxBetween sections on a page.
space-996pxSection padding on a full page.
space-10128pxHero and band padding at the widest.

Corner radius

StepValueUse
radius-button3pxButtons, chips, tags, focus rings.
radius-card4pxCards, tables, inputs, images in a grid.
radius-frame6pxPanels, modals, full-bleed frames.

Three steps, no others. Nothing in this system is a pill, and nothing is a perfect circle except the avatar crop.

Elevation

Shadow is Midnight at low opacity, never black and never colored. Four steps, and most of the system sits at the first two.

StepValueUse
flatnoneThe default. A hairline border does the work instead.
raised0 2px 6px rgba(11,26,45,.06)A card that needs to lift off the ground slightly.
lifted0 10px 30px rgba(11,26,45,.10)Card hover, and a panel that has been picked up.
overlay0 24px 60px rgba(11,26,45,.18)Modals, menus, anything above the page.

Motion

Motion confirms an action. It never performs. Nothing bounces, nothing springs, and every duration below is suppressed entirely under prefers-reduced-motion.

TokenValueUse
duration-fast120msColor and opacity changes. Hover, focus.
duration-base150msThe default. Borders, shadows, small moves.
duration-slow300msA panel opening or closing. The longest anything takes.
easingcubic-bezier(.2,.6,.2,1)Every transition. One curve, so the whole system moves the same way.

Breakpoints

TokenValueUse
email600pxThe email body width, and the narrowest layout anything is designed for.
page720pxSingle column below, grids above.
wide1080pxWhere a third column, a wide table, or a dashboard layout is allowed.
10 · The Language in ActionThe Word · Brand Guide

What pages built on
this system look like.

Two rendered examples using real ministry content: the CLEAN / BURN / TRAIN priority panels, and the official-record impact report.

Example 1 · Priority panels (Law I; gradients are non-brand placeholders for full-bleed Uganda footage)
Uganda footage
CLEAN
Stirring the local church to return to their first love.
Uganda footage
BURN
Empowering the local church to walk in unity to do the great commission.
Uganda footage
TRAIN
Training the local church to know their authority in Christ.
Example 2 · The official record (Law II; impact report layout)
Impact ReportOfficial Record

2025 Ministry Highlights

Sample layout · Statistics from the 2025 ministry record · Replace only with official numbers per the Minister Agreement
2,824
Ministered To
1,057
Salvations
913
Holy Spirit Baptisms
74
Healings

One source of official numbers, one public home for them. The record posture and the stats-integrity policy are the same idea. Per-conference reports use this same layout, populated only from the official record.

11 · Sub-BrandsThe Word · Brand Guide

One house.
Three named front doors.

Law III applied. The outreaches lead in their own moments and always carry the endorsement line. Sub-brand materials are DM Sans led, and the serif appears only where the parent speaks, with one recorded allowance: the School of the Local Church sets credentials, certificates, and course titles in the serif under its own guide.

The three doors are a sequence, not a menu: a heart is cleaned, then it burns, then it is trained to keep burning. They are told apart by temperature and proportion rather than by three separate palettes, so the house still reads as one house. Each door owns a ground, a Flame ceiling, and a register, and the cards below are rendered in the identity they describe.

CLEAN
Revival To My City
Stirring the local church to return to their first love.
A ministry of THE WORD FOR ALL THE WORLD
Ground
White or Parchment. The most whitespace of the three.
Type
Midnight on light. DM Sans led.
Flame
5% ceiling. The quietest door.
Register
Before the fire. Calm, open, unhurried.
Brand guide → Messaging document →
BURN
EVERY1 Movement
Empowering the local church to walk in unity to do the great commission & walk in God's calling.
Stands on its own. The one recorded exception to Law III.
Ground
Midnight, full bleed wherever it can be.
Type
Parchment on Midnight. Ember for links and buttons.
Flame
The full tenth. This door owns the fire.
Register
The fire itself. Loudest, fastest, most footage.
Brand guide → Messaging document →
TRAIN
School of the Local Church
Training the local church to know their authority in Christ and build a real relationship with Jesus.
A ministry of THE WORD FOR ALL THE WORLD
Ground
Word Blue structure on Parchment.
Type
Parchment on Word Blue. The most typographic door, with the recorded serif allowance for credentials.
Flame
5% ceiling. Structure carries it, not colour.
Register
A building. Ordered, sequential, institutional.
Seal
The School's academic seal, the only seal in the house.
Brand guide → Messaging document →

Three kinds of brand

The doors are not three flavours of one thing. Each is a different species of brand, and each species carries a different asset system. The full system for each lives in its own guide.

When a door grows up

Each door is expected to grow into its own ecosystem, large enough to feel like its own house. Growth is governed the way everything here is governed: on the record.

One name, many tongues

A door does not only grow in scope. It grows across borders, and the question arrives in the same form every time: should this feel like it belongs to the country it is opened in? The answer is yes, and the way it is done is not the obvious one.

The vision this house was given names both halves of it. Every tribe, every tongue, every nation, and EVERY1 will know the name Jesus. Diversity in who is gathered; singularity in what gathers them. A brand that changes its colours at a border says visually that there are many movements. A brand that carries many tongues and many faces under one mark says what the verse says.

So the layers are split, and only one of them moves.

LayerVariesRule
colourneverThe palette is the same in every country. A national accent collides with the functional palette and cannot be verified: measured against the published tokens, Nigeria's green is ΔE 3.6 from the salvation colour and the Philippines' blue is 7.1 from Holy Spirit baptism, against a published floor of 8.0.
typographyneverThree faces and no others, whatever the local convention. Script support is a font-loading question, not a licence for a fourth face.
geometryneverSpacing, radius, and the near-square corner are most of what makes a poster in one country and an app in another read as one house.
motionneverThree durations and one easing, everywhere.
the markonce, and only as publishedThe country lockup, drawn by the brand and published here. Country names are drawn as outlines so no build can compose one, and no team may improvise one. This is the single place a flag appears, and it is the recorded exception to G7.
languagealwaysIncluding which translation a verse is set in. This is what “every tongue” asks for, and it is the largest lever there is.
photographyalways§07 already requires documentary capture from our own field. Someone opening this in Kampala should see believers from Kampala. Belonging is built here, not in an accent colour.
testimony and proofalwaysLocal names, local reports, local numbers, each attributed under G8.
first stepswhere the church genuinely gathers differentlyThe journey is the same; the first step into it may not be.
formatsalwaysDates, numbers, name order, and reading direction.

One name, many tongues, many faces. The system is the name. The content is the nations.

The School's allowances

None of this abandons the one-house discipline. It decides, on the record, how the house behaves when the children grow up. That is the decision this system exists to record.

Exception on record: the EVERY1 app follows the YouVersion model and will not visibly promote the parent. Until it ships, EVERY1 follows this guide. RTMC's script-logo exploration ("Revival" cursive) remains open and compatible. The script is custom lettering, not a brand font.

12 · ChannelsThe Word · Brand Guide

The handle is the name,
at avatar scale.

Where the parent institution is found, one label per platform, read the way an ingredients panel is read. This section records the parent's channels only. Each door's channel facts live in that door's own guide, because a door's handles are part of the identity it owns, and any platform a door does not list is carried by these accounts.

THE WORD FOR ALL THE WORLD
The parent institution · the record
Websitetheword.world
Instagram@theword.world
YouTube@theword.world
Facebooktheword.world
TikTok@theword.world
X@thewordworld
Every tribe. Every tongue. Every nation. EVERY1.

These handles are the recorded standard, not a claim that every account exists. Registration status is pending confirmation against the account record. A handle that cannot be secured on a platform comes back to this table through a changelog entry, never as an improvised variant. X carries no dots, so the parent's X handle drops them; every other platform carries the handle exactly as written.

The doors' channel facts: Revival To My City · EVERY1 Movement · School of the Local Church. Each card lives beside the identity it belongs to.

13 · VoiceThe Word · Brand Guide

Bold, clear, simple, direct.

Pastoral with prophetic urgency. Invitation-first. Short, punchy sentences. Never polished-corporate, never hype. Recurring language: real relationship with Jesus · first love · fire starts fire · turn your heart back to Jesus · walk with Jesus. Full rules live in the Voice & Vision Sheet.

Voice is governed in full by the Brand Messaging Guide: the audiences, the vocabulary, the banned words, the proof policy, and the test every line is held to.

14 · ChangelogThe Word · Brand Guide

Every change, on the record.

This guide changes one way: a proposed edit in writing, approval by Joel Zimmer and Nathan Zimmer, a version bump, and a row in this table. No silent edits, ever. The same table is published for machines at /ai/brand-system.md, so an audit report can name the exact version it was measured against.

VersionDateOwnerChangedApproved
8.02026-08-25Nathan ZimmerTwo things a partner reaches for, both of which the system published and neither of which worked. First, the favicon. EVERY1 declared a transparent SVG as its browser icon, and a transparent favicon takes the tab’s own colour behind it: on the light chrome most systems ship, the reversed file’s white E disappeared and the tab showed a lone Flame 1. The door was being recognised by half its own icon. The favicon is now a plated PNG carrying the two-tone mark, Midnight and Flame on White, published at 32 and 48 as the parent portal already does. The app-icon ruling stands and gains its reason: one mark everywhere, and the plate follows the surface, which is the rule every ink on this brand already follows. Launchers, profiles and every avatar stay reversed on Midnight. Gate L21 measures the pixels rather than trusting the constant, so a transparent favicon, or a plate change that erases half of a two-tone mark, fails the build. Second, clear space. It has been published per mark since v4 and measured rather than estimated, and a person placing a logo in a slide still had to read the number, do the arithmetic, and eyeball a margin. Every mark now also ships a -clear PNG at every width and in every ink, with its own recorded clear space inside the image: the rule travels in the file rather than in a caption beside it. 96 new files on EVERY1 alone, all declared and all served. EVERY1’s download pack was vector only, so the door whose call to action reads “Download every mark” handed a partner no raster at all; it now carries every published EVERY1 file, both PNG sets and the icon set. No colour, typeface, or law changes.Joel Zimmer · Nathan Zimmer
7.92026-08-24Nathan ZimmerEVERY1’s own site stops carrying the parent’s serif. §11 has said since v5.8 that sub-brand materials are DM Sans led and the serif appears only where the parent speaks, and the site at brand.every1movement.com broke that rule on every headline: the page title, every section heading, the step numerals, the vision lines and the messaging standard were all set in DM Serif Display, so the movement’s own front door read in the institution’s voice. Every one of them is now DM Sans, the family the mark is drawn in, and the door page’s blocks take the same face when they are lifted onto the movement’s site. One serif remains, on purpose: the vision verse, which is scripture and is set under §04’s scripture rule in DM Serif Text with a hairline above and the reference beneath, because that is the parent speaking. The site’s type section and its manifest now publish two faces and the rule between them rather than repeating the parent’s three, the door’s guide states the rule among the rules that differ from the parent, the messaging standard self-hosts its faces like the rest of that site, and the linter fails an EVERY1 page that sets the display serif anywhere or the text serif outside scripture. No colour, typeface or law changes; a standing rule is enforced where it was being ignored.Joel Zimmer · Nathan Zimmer
7.82026-08-22Nathan Zimmer§11 rules how this house behaves across a border, which it had never said. Country lockups existed and G7 failed flags, and nothing reconciled the two or answered the question a product actually asks: should this feel like it belongs to the country it is opened in? It should, and the way is not the obvious one. The layers are split and only one moves: colour, type, geometry and motion never change at a border; the mark changes once, through a published country lockup, which is the single place a flag appears; and language, photography, testimony, first steps and formats should change in every country. The reasoning is on the record, including that the USA lockup already refuses its own flag’s red and blue for brand colours, that a national accent collides with the functional palette (Nigeria’s green is ΔE 3.6 from the salvation colour against a published floor of 8.0), and that the vision names the tribe before the nation, so a national treatment writes out the believer this movement is most for. G7 widens to name national theming of the system explicitly, and records the country-lockup flag as its second exception. The ruling is published as data at nation, layer by layer, so an application crossing a border reads the answer rather than asking for it. No colour, typeface or law changes.Joel Zimmer · Nathan Zimmer
7.72026-08-22Nathan ZimmerEvery scale publishes the rule that governs it, not only its values. The EVERY1 platform build asked whether a pill radius exists and whether a spring animation is allowed. Both were already answered in this guide, in §09’s captions: “nothing in this system is a pill” and “nothing bounces, nothing springs”. Neither reached /ai, so two products were built against a standard that forbade what they built, and neither team could have known. Every data-scale table now carries a data-rule, published at scaleRules, and the linter fails a scale that ships values without one. This is the same failure as v7.6’s D6: the brand had the answer and the machine layer did not carry it. §04 also publishes the scripture treatment as data rather than prose, and the page edge inset is fixed at space-5 on every surface, a phone included. The EVERY1 manifest corrects its own claim that a 404 returns a non-HTML body: it returns HTML on purpose, and the status code is what to trust.Joel Zimmer · Nathan Zimmer
7.62026-08-22Nathan ZimmerThe product release, answering the EVERY1 platform build’s two written requests. §03 states what “a tenth” is measured against, and narrows the Flame text rule to the light grounds it was always about: on Midnight, Flame is the text accent, because Ember is 3.25:1 there and fails. §04 answers weight, tracking, italic and figures per step, sets the scripture treatment, and rules that the faces are self-hosted on the web and bundled in an application. §09 adds functional colour the identity palette never covered: six outcome colours and a nine-step progression ramp, each value derived rather than picked and gated on 4.5:1 in both themes and ΔE2000 8.5 separation under normal vision and all three dichromacies. The neutral ramp gains ink-reversed-faint. Every permitted and forbidden contrast pair is now measured and published at /ai/tokens.json rather than left for each surface to compute. On the delivery side: the EVERY1 site now serves all 120 files its manifest declares rather than 40, returns a real 404, publishes brand_check.py, and carries a SHA-256 on every declared file. The app icon contradiction is resolved in favour of the E1 icon.Joel Zimmer · Nathan Zimmer
7.52026-08-21Nathan ZimmerEVERY1’s door gets its words. An audit of the movement found the mark system in good order and everything downstream of it missing: the site published eight lockups, six colours and three faces, and not one line about what to say. An organisation carrying the mark at a conference got the artwork exactly right and then wrote its own copy, which does more damage than a stretched logo and is harder to take back. Four things are fixed. First, the vision is published as text. The vision lockup was described as carrying the whole promise, and that promise existed only as outlines inside the artwork: Every tribe, every tongue, every nation will know the name Jesus. A partner could put it on a stage backdrop and could not quote it in a program or check a translation of it. The site’s own footer had been quoting the first half and stopping. Second, the words themselves are on the site: the mission, the promise, what the movement is, who may join, the first three steps, the four phrases it carries, how to write as EVERY1, the banned words, and a boilerplate paragraph to be used as written. Third, the app is specified rather than pictured. EVERY1 is a movement, an app and an activation platform, and the app had one image and no design. Eight screens are named with their one action, their marks, their ground, their empty state and their error state, plus nine rules that hold across all of them. A mockup is correct the day it is exported and silently wrong after the next token change; a spec generated from tokens moves when the brand moves. The 1 as a mask gains an interface rule it did not have: one per view, because a scrolling list would put six on screen and turn the signature move into wallpaper. Fourth, the messaging document stops contradicting itself. Section 1 told every reader that the initiative carries the endorsement line and Section 8 told them EVERY1 carries none, because the sentence was written once for all three doors. Section 1 now reads the rule that applies to the door it is describing. The words are stated once, in ai-source/every1-messaging.json, and read by both the document generator and the site generator, so the words a partner repeats and the words on record cannot drift. They ship in EVERY1’s machine layer too, so an agent writing a caption gets the language along with the artwork. Two audiences are recorded for this door, The Sent Believer and The Partner Organisation, with twenty-three approved strings written against them: the copy bank held forty-seven strings and none for the people this movement is actually for. An unrecognised audience now fails the build, which nothing checked before. The vision and the mission are also restated in this version. The vision reads Every tribe, every tongue, every nation, and EVERY1 will know the name Jesus (Hebrews 8:11), and it is now read from this guide rather than retyped: the EVERY1 site had been carrying a shortened form that dropped and EVERY1 and with it the reason the wordmark sits inside the sentence. The lockup is not a logo placed between two lines. The mark is a word in the sentence, and read top to bottom the lockup says the vision in full. EVERY1’s mission becomes Empowering the local church to walk in unity to do the great commission & walk in God’s calling (Acts 2:17). It was stated in five hand-edited places and all five now agree.Joel Zimmer, Nathan Zimmer
7.42026-08-20Nathan ZimmerEVERY1 gets its own front door at brand.every1movement.com, written for the people who were never going to read this guide: our own team, and any organisation carrying the mark at a conference or an activation. It leads with how to use the mark rather than with how the system is governed. Which file for which ground, the room each mark needs, the smallest it may be set, the six colours, the three faces, the short list of things that break it, the 1 as a mask, and how to ask for a country that is not drawn yet. It is a second site, not a second system. One repository, one build, one linter and one version number, published twice, which is what stops the two drifting. Splitting the machinery would have handed back the single thing that makes any of this trustworthy: that nothing here can disagree with anything else. It is also self-contained. The site carries its own copies of the stylesheet, the three faces and its own marks, because a partner downloading a logo should never be sent to the parent’s domain, and the door that stands alone should not go dark when that domain does. Two roots meant the linter had to learn that a page under every1/ resolves its links against every1/, not against the repository; without it every correct link on the new site read as broken. A fork becomes the right answer the day EVERY1’s palette or typefaces diverge from the house, or the day a separate team owns it with no shared review. On that day the structure is EVERY1 consuming @theword/brand as a dependency rather than copying it, which is already built and waiting.Joel Zimmer, Nathan Zimmer
7.32026-08-20Nathan ZimmerThe favicon stops disappearing on dark browser chrome. The microphone is knocked out of the disc rather than drawn as a shape, so the small favicons, which had no ground behind them, were a Midnight disc with a transparent microphone: on a dark tab strip both vanished and the icon was simply gone. Every size now carries the Midnight plate that the touch icons already had, so the mark reads on any chrome at 16, 32 and 48 as well as at 180, 192 and 512. No artwork changes and the glyph itself is untouched. What this does not do is make the microphone white. The microphone is negative space carved by the disc’s own outline, not a separable shape, so no build step can fill it; only the capsule can be reached, and a capsule on its own reads as a pill rather than a microphone. A white microphone needs the glyph redrawn with the microphone as a positive shape, which is recorded here as the open question it is rather than approximated.Joel Zimmer, Nathan Zimmer
7.22026-08-20Nathan ZimmerEVERY1 becomes a standalone identity, and the exception already on record says what it now covers. It was written for “the future EVERY1 app”; what it covers is the movement, the app, and the activation platform together, because people join all three before they have heard of the house behind them. §11 records it, and gate G6 records it the way G7 already records the School’s seal. Law III does not change: every other door carries the endorsement without exception, and this remains the single case on record. On EVERY1’s surfaces there is no parent lockup and no endorsement line, and its guide says the line is not merely optional there but wrong. EVERY1 enters the logo build as a brand in its own right, replacing six hand-placed files that nothing verified. Eight masters, twenty-four published SVGs and the rasters beside them, each with a recorded clear space, minimum size and aspect: the horizontal lockup, the bare wordmark, the E1 icon, the numeral, the vision and promise lockups, and country lockups for USA and Uganda. Its numeral stays Flame on a dark ground where RTMC’s brackets collapse to white, because Flame on Midnight is 5.4:1 and the 1 is what this door is recognised by. The country bar is a new kind of part: its colours are its country’s flag, which is a recorded exception to the six-colour palette, with USA the single exception to that exception because its flag is close enough that a true red and blue reads as a mistake. A segment that would vanish into its own dark ground is lifted rather than published invisible. A country lockup carries its name as outlined type, so the build cannot compose one: each is drawn in the EVERY1 Canva file and arrives through the drop zone, which the guide now states. The 1 is published as a mask, this door’s one move no other door has, with its ratio written from the artwork so it cannot drift out of proportion. Four design mockups are published as mockups, recorded in the inventory as generated and never as the record. No colour, typeface, law, or other door’s mark changes.Joel Zimmer, Nathan Zimmer
7.12026-08-20Nathan ZimmerThe palette gets its print figures. §03’s print table now carries a nearest Pantone Solid Coated colour for each brand colour and, beside it, the CIEDE2000 distance to it. The distance is published because every one of them sits between 2.5 and 4.6, which is to say visibly different: none of these five colours lands on a standard Pantone, and a printer should expect to mix rather than pull a book colour. White carries no Pantone at all, being unprinted stock or opaque white ink. The matches are computed by tools/match_pantone.py from a reference set of published screen approximations kept in ai-source/pantone-reference.json, so the derivation is reproducible and correctable rather than being a number nobody can explain. Both columns stay marked unconfirmed until a press proof says otherwise, and a corrected value returns here through a changelog entry. Canva: the five approved marks are uploaded and filed in a versioned folder, taken from their published URLs so the files there are the published files. The kit’s colours and fonts still have to be set by hand, because Canva’s API is read-only for both.Joel Zimmer, Nathan Zimmer
7.02026-08-20Nathan ZimmerThe toolkit release, answering the first system review (The Toolkit Gap). The guide stated six colours and three typefaces and stopped, so everything below that line was being invented per project. §03 gains a neutral ramp derived from Midnight and Parchment at recorded opacities, so dividers, placeholders, input fills, and disabled states stop being improvised and the palette stays six colours; it also gains the palette in CMYK, recorded as an unprofiled starting point and marked unconfirmed, with Pantone left bracketed until the marks are matched to a book. §04 gains a type scale of eleven steps, each naming its own family. §09 gains spacing, radius, elevation, motion, three breakpoints, a 44px touch target, and error and warning states, with the rule that neither may ever be Flame or Ember: Ember means “this is the action”, and an error is not an action. Every scale is published as a data table the build reads, so the guide remains the only place a value is stated. From it the build now emits brand.css, a tokens-only stylesheet every page in the portal links instead of carrying its own copy of the palette, a W3C Design Tokens file, typed TypeScript, a Tailwind preset, an Adobe swatch file, and two installable packages. The component set grows to forty, adding the interface parts every application needs and none of the guides happened to use: badges, alerts, tabs, breadcrumbs, pagination, an accordion, a dialog, a menu, a tooltip, a toast, progress, skeletons, an empty state, an avatar, checkboxes, radios, a switch, a form field, a data table, an email layout, and an email button. §09 gains a dark theme: a recorded surface for a raised card on a dark page, and lifted success, error, and warning values, because the light ones measure between 1.9:1 and 3.0:1 on Midnight and cannot be read there. The accent changes with the ground for the same reason, Ember being 3.3:1 on Midnight, which makes the Flame eyebrow §03 already specifies a rule rather than an exception. All forty are rendered live at /components/, on either ground, drawn by the published stylesheet, one component per screen rather than one continuous page. A governance section at /governance/ separates three things that had been reading as one: a policy is a standing rule about how the system is run, a process is the order work moves in, and a procedure is the steps for one job. Ten policies, five processes, and eight procedures, each held to one line by a build check, and the brand's own non-negotiables read out of the audit's gates rather than restated. A channel layer at /channels/ records the sizes, character limits, and safe areas for nine surfaces, with a bank of pre-approved copy checked against its own limits and against the banned-word lists at build time. One logo correction: the School’s co-brand lockup reversed its own mark but left THE WORD in Midnight, which on the School’s Word Blue ground is 1.6:1 and effectively invisible. A composed lockup now tags its parent half so an ink can colour it separately from the door’s own mark, and on the reversed ink the parent and the divider rule flip to white while the lion keeps its Midnight structure. No colour, typeface, or law changes: this release adds what was missing rather than altering what was there.Joel Zimmer, Nathan Zimmer
6.82026-08-20Nathan ZimmerThe School’s reversed mark is shown on the ground it was drawn for. Its lion is structured in Midnight, so a Midnight display ground swallowed that structure and the mane flattened into a white silhouette: the artwork matched its source exactly, and the ground under it did not. The dark ground is now declared per door rather than assumed to be Midnight, and the School’s is Word Blue, on the assets page and on its own guide alike. §11 states the rule instead of leaving it to be discovered, and names it as the case §04 already forbids for Word Blue on Midnight: ink and ground must not be the same colour. No logo file changes.Joel Zimmer, Nathan Zimmer
6.72026-08-20Nathan ZimmerThe School’s published forms are matched to the artwork as supplied. The files handed over are a pure recolour of the earlier set, verified path for path: geometry is untouched and only the fills moved, from #052744 and #99daff onto Midnight and White. The lion is Midnight over White and the name Word Blue, with one exception carried from the source: the horizontal lockup inks its lion Word Blue on light grounds, where the stacked lockup and the lion alone ink it Midnight. §11 records that exception rather than hiding it. The build gains per-configuration ink overrides so a single form can differ from its brand without a second master. Group wrappers are no longer painted, since every path carries its own fill, and a check now fails the build if that ever stops being true; roles are pushed onto the paths themselves so a re-ink cannot depend on nesting the textual pass cannot see.Joel Zimmer, Nathan Zimmer
6.62026-08-19Nathan ZimmerThe School’s ink is corrected against its Canva source rather than against the files it was built from. The SVGs supplied to the repository were a stale export carrying #99daff and #052744; the live Canva design had already been moved onto the palette and uses only Midnight, Word Blue, and White. Sampling it settles the question the last two releases guessed at: the lion is Midnight over White and does not change on any ground, and the name beside it is Word Blue, flipping to white on dark. This supersedes v6.4, which inked the whole mark Midnight, and v6.5, which inked the whole mark Word Blue. Geometry was checked against the source at the same scale and matches to within a quarter of a percent, so only colour moved. Every School form, its co-brand lockup, and its pack are regenerated.Joel Zimmer, Nathan Zimmer
6.52026-08-19Nathan ZimmerThe School of the Local Church is re-inked from Midnight to Word Blue. Word Blue is already this door’s ground in §11, and the mark was supplied with its wordmark in Word Blue before the two-tone reduction moved it to Midnight; this restores it. The reversed form gains from it: on the School’s own Word Blue ground the lion’s structure now disappears into the ground exactly as the open interior intends, rather than sitting a shade darker than it. Every School form, its co-brand lockup, and its pack are regenerated.Joel Zimmer, Nathan Zimmer
6.42026-08-19Nathan ZimmerThe School of the Local Church has an approved mark, and §11 changes to record it. It is the Lion of Judah wearing a crown beside the School’s name, and it replaces the shield-and-ring academic seal this guide had required since v5.8 and which was never drawn. Supplied in four colours with the text in Word Blue, it is reduced to two tones inside the palette: the light blue was a seventh colour, and a Word Blue midtone tested too close to Midnight to hold the mane. The lion’s interior is left open rather than filled, so one drawing serves both grounds: on paper the ground shows through white, on Midnight the same artwork reads as a white lion. Published in four configurations at /assets/logos/school, each in two-tone, reversed, and one colour, with a co-brand lockup composed from the two approved masters. The School’s door now opens with its own mark rather than the parent wordmark beside TRAIN, and carries the co-brand lockup in its navigation as Revival To My City does. Both doors now publish the link to their editable source. Revival To My City’s mission line moves below its footage to open the content rather than the page.Joel Zimmer, Nathan Zimmer
6.32026-08-19Nathan ZimmerRevival To My City is redrawn from type rather than from a trace. The mark supplied at v6.2 was an outline trace: every curve was a dense polygon, which is the worst failure mode for a hairline serif and was recorded as an open gap against large-format use. The replacement is set from the licensed faces and exported as real font outlines, so the artwork now carries 265 true Bezier curves where it carried none, and the large-format gap is closed for this door. THE WORD’s own masters are still a reconstruction and that caveat now names them alone. The supplied file arrived without the brackets, so they are constructed by the build to fixed proportions of the sub-line cap height: arms at 0.54, stroke at 0.114, and an even 0.42 clearance on all four sides. The sub-line is shifted 11.51 units left so the closing bracket lands just inside the L, as the approved artwork has it; no letter path is altered. Two empty groups in the supplied file were being turned into opening tags by the ink pass, which detached the brackets from the words in every single-mark form; the build now leaves self-closing groups alone. Every RTMC form is regenerated, including the composed co-brand lockup.Joel Zimmer, Nathan Zimmer
6.22026-08-19Nathan ZimmerRevival To My City has a new approved mark, and §11 changes to admit it. The mark is a serif: the swash R is Hello Paris, EVIVAL is ITC New Baskerville, and TO MY CITY is DM Sans, all converted to outlines. It is two-tone, Midnight with the brackets around MY CITY in Word Blue, and those brackets are a field rather than a flourish: the two words inside them are what a city replaces with its own name, and that is the only permitted change to the artwork. The supplied file carried 24 sliver artifacts in the accent path, which showed as blue hairlines across the R, and two off-palette colours; both were corrected before approval. Published in five forms at /assets/logos/rtmc, replacing the heavy DM Sans lockup with the Flame tick, which is retired to archive/. A co-brand lockup is published and generated by composing the two approved masters rather than drawn a third time, so it cannot drift from either; it carries the endorsement by showing the parent instead of stating it, and it is what the Revival To My City guide now uses in its navigation. §11 no longer requires one shape of every door: it requires outlines, the palette, and an endorsement carried one of two ways, and it records that a door may use a licensed face at the cost of nobody being able to extend that mark. Minimum sizes for both new forms are set from a legibility test rather than estimated.Joel Zimmer, Nathan Zimmer
6.12026-08-19Nathan ZimmerEVERY1 has an approved mark. The supplied artwork is redrawn as vector, set in DM Sans at weight 900 and converted to outlines, and published in six forms at /assets/logos/every1: the wordmark and the vision lockup, each in Midnight and reversed, the 1 glyph on its own, and the app icon. The 1 is one drawing reused at every size, which is what lets it leave the wordmark and still be the movement; it stands at 1.25x the cap height of EVERY and carries the only Flame on the mark. The EVERY1 door now opens with its own mark rather than the parent wordmark beside BURN, and its avatar is published rather than promised. The approved forms carry no endorsement line, so every EVERY1 surface sets that line itself; an endorsed lockup and a single-colour form are recorded as open gaps.Joel Zimmer, Nathan Zimmer
6.02026-08-19Nathan ZimmerThe wordmark becomes a vector. The microphone in the O is recorded as part of the mark rather than an undocumented variant, and the six 368 x 32 pixel PNGs that stood in for the wordmark are retired to archive/. Five configurations are published, horizontal, stacked, bare, glyph, and heritage, each in Midnight ink, reversed white, and one-colour black, with transparent backgrounds and tight crops. The glyph gives the parent brand its first symbol that survives at 24px, and the site icon set is cut from it. Clear space and minimum size become law in this section for the first time: half the cap height of THE WORD on all four sides, and a published floor per configuration. A new front door at /assets publishes every file, the packs, the fonts, and the rules for a partnership lockup. Every derived file is generated by tools/build_logos.py from the approved masters and checked in CI, so a colour variant cannot drift from the artwork. The reconstruction provenance and the large-format limit are recorded as an open gap.Joel Zimmer, Nathan Zimmer
5.92026-08-17Nathan ZimmerChannels split by owner. §12 now records the parent's channel facts alone, and each initiative's channel facts card moves into its own brand guide, beside the identity it belongs to. No handle changed. Each door's Handle row now points at its own guide rather than at §12.Joel Zimmer, Nathan Zimmer
5.82026-08-17Nathan ZimmerSub-brand growth release. §11 records the three doors as three kinds of brand, an event brand, a movement brand, and an institution, and states how the house behaves when the children grow up: one mark family grammar, an avatar for every door, and growth by trigger and changelog entry rather than drift. The School of the Local Church receives the recorded serif allowance and the house's only seal, an academic shield bearing the Lion of Judah, as a scoped exception to the governmental-iconography boundary, which stands everywhere else. §12 Channels added, recording the standard handle for every voice. Each initiative guide gains its kind, its avatar, its capture brief, and its mark status; Revival To My City gains the city instance and the poster spec, EVERY1 gains the participation layer, and the School gains the seal, certificate, and numbering specs and now opens in the Word Blue structural identity it describes.Joel Zimmer, Nathan Zimmer
5.72026-08-15Nathan ZimmerJoel Zimmer's default signature changes to the wide form, the one whose trailing stroke fills a signature line rather than sitting short of it. It takes joel-zimmer.svg and is now what the adoption band and the initiative documents carry. The upright form it replaces is the narrowest of the three and becomes joel-zimmer-compact.svg, which brings his set to the same default, display, and compact forms as Nathan's. The joel-zimmer-extended.svg filename published at v5.6 is withdrawn.Joel Zimmer, Nathan Zimmer
5.62026-08-15Nathan ZimmerJoel Zimmer's signature masters published as approved assets in three forms, default, display, and extended, traced from the original ink and drawn as vectors. Every place his name is signed now carries real ink rather than an empty rule: this guide's adoption band and all three initiative documents. The Signatures page becomes a two-signer kit of seven masters, ordered the way a document is signed.Joel Zimmer, Nathan Zimmer
5.52026-08-15Nathan ZimmerRevival To My City has an approved mark. The chosen exploration is redrawn as vector, set in DM Sans at weight 900 and converted to outlines, and published in five forms. The raster explorations are withdrawn. Its brand guide drops the framed hero panel and leads with the mark on white, with the footage following as its own band.Joel Zimmer, Nathan Zimmer
5.42026-08-15Nathan ZimmerRevival To My City moves to a White base, which its spec already permitted, and its hero loop is replaced with a daylight city gathering that measures twice the brightness and twice the sharpness of the evening clip it retires. Eight candidate marks published as explorations at assets/logos/rtmc-explorations/, none approved, with the requirement that the chosen one is redrawn as vector before use.Joel Zimmer, Nathan Zimmer
5.32026-08-15Nathan ZimmerRevival To My City takes the framed-panel treatment: the hero type sits on a bordered Parchment card over the footage rather than straight on the scrim, links are underlined rather than filled, and the door carries the widest vertical rhythm. The gold exclusion, lost from the record when the changelog was rebuilt at v5.0, is restored to the anti-patterns record.Joel Zimmer, Nathan Zimmer
5.22026-08-15Nathan ZimmerAn initiative brand guide published for each door at /brand/<slug>, each rendering in the identity it publishes and linking to its messaging document. Nine documentary assets added from the July 2026 Sanga conference: three muted loops with posters and six stills.Joel Zimmer, Nathan Zimmer
5.12026-08-15Nathan ZimmerSub-brand identity system added to §11. The three doors are now told apart by ground, Flame ceiling, and register rather than by three separate palettes, and each card renders in the identity it describes. Each door links to its messaging document. No new colours.Joel Zimmer, Nathan Zimmer
5.02026-08-15Nathan ZimmerGuide restated as the single source of truth rather than against the retired PDF: Supersedes line dropped, prophecy moved to the Messaging Guide, governmental-iconography boundary and retired colours moved to the anti-patterns record, voice filter de-duplicated, website example retired, design tokens renamed and moved to §08, colour rationale restated as five colours doing one job, swatches set on one row, changelog rebuilt with owner and approval, em dashes removed throughout.Joel Zimmer, Nathan Zimmer
4.52026-08-15Nathan ZimmerSignature masters published as approved assets, the initiative documents signed in real ink rather than an italic stand-in, and a Signatures page added to the portal.Joel Zimmer, Nathan Zimmer
4.4not recordednot recordedDo/Don’t pairs aligned like-for-like, so each rule and its violation share a row.not recorded
4.3not recordednot recordedDo/Don’t reorganized into opposing columns, Tokens & States promoted to its own section, operational checklists removed from the standard.not recorded
4.2not recordednot recordedReadability pass: provenance badges removed from swatches, inherited light-on-light text corrected on all card components, muted-text tokens darkened.not recorded
4.1not recordednot recordedReal field photographs from the July 2026 conferences embedded as exemplars, field capture checklist added.not recorded
4.0not recordednot recordedDesign language codified as six native laws, adopted and owned, with governmental iconography excluded. New photography and video rules added with rendered examples.not recorded
3.1not recordednot recordedAccessibility and integrity revision: Ember buttons, stats relabelled, tokens and states introduced.not recorded
3.0not recordednot recordedPresentation rebuild with Do/Don’t pairs.not recorded
2.2not recordednot recordedDM companion pairing adopted.not recorded
2.1not recordednot recordedDM Serif Text with Instrument Sans trialled and rejected on readability.not recorded
2.0not recordednot recordedInstrument Serif with DM Sans.not recorded

Date, owner, and approval were first recorded at v4.5. Earlier rows predate that practice and are marked "not recorded" rather than reconstructed, because a changelog that guesses is not a record.

Adopted and entered into the record
Brand Guide version 6.0 · Approved 19 August 2026
Signed by Joel Zimmer
Joel Zimmer
President
Signed by Nathan Zimmer
Nathan Zimmer
Evangelist
This version governs until the next is approved and recorded.