A movement brand.
EVERY1 lives on phones and in other people's feeds. It carries the loosest rules of the three, the strongest single glyph, and assets designed to be given away. The full-bleed Midnight, the footage, and the pace are the right instincts; the participation layer below is what makes it a movement.
What this door owns.
The three doors are told apart by temperature and proportion, not by three separate palettes, so the house still reads as one house. This is what EVERY1 Movement owns.
| Ground | Midnight, full bleed wherever it can be. |
|---|---|
| Type | Parchment on Midnight. Ember for links and buttons. DM Sans throughout; the serif only for scripture. |
| Flame | The full tenth. This door owns the fire. |
| Register | The fire itself. Loudest, fastest, most footage. |
| Avatar | The E1 icon on its own plate: reversed on Midnight for launchers, profiles and every avatar, and two-tone on White for the browser tab, whose chrome is light on most systems. One mark, and the plate follows the surface. |
| Handle | @every1movement, recorded in the Channels section of this guide. |
| Endorsement | None. This door stands on its own, which is the one recorded exception to Law III. Do not add the parent line or lock the parent mark to it. |
Why this door exists.
BURN is the second movement. A cleaned heart catches fire, and fire starts fire. This door is not an event, it is a lifestyle: ordinary believers sharing Jesus where they already live, work, and study. Membership is simple, and it is measured by whether you have shared Jesus with someone recently.
Assets designed to be given away.
A movement's identity lives on its people's own feeds, or it is not a movement. These assets exist to leave official hands.
- The 1 is the display mark, and the E1 icon is the app icon. The mark leads with the numeral and the numeral is published on its own, as a display mark and as the shape photography is cut into. Where a square is needed and a lockup will not read, that is the E1 icon: the launcher, the installable web app, the favicon, and every profile picture. The two do different jobs and neither substitutes for the other.
- Share cards ride along. Every official EVERY1 surface ships with a version a member can post themselves: square and vertical, footage behind the scrim, one line of Parchment type.
- The loosest rules in the house. Official surfaces follow this guide. What a member does with the badge on their own feed is not audited; it is the movement working.
- The icon comes first. The app and the activation platform follow the YouVersion model, so the E1 icon carries the whole identity on its own. It was drawn before the app was built, not after, and it is published here already.
Photography cut into the numeral.
This door’s loudest move, and the one thing it does that no other door does. A photograph is cut into the shape of the 1 rather than set beside it, so the mark and the picture are the same object.
- The shape is the published file.
every1-numeral.svg, never a redrawing and never a font character. It is a mask, so it takes no ink and is never recoloured. - The photograph still obeys every rule. Documentary capture, consent before the shutter, a caption where it is published. A shape does not exempt a picture.
- It holds a photograph and nothing else. Never type, never a logo, never another mark. No outline, no shadow, no rotation.
- One per view. Used twice on a page it stops being a signature and becomes a pattern.
What it looks like built.
Design mockups, not the record. Nothing here is a photograph of an event, and none of it may be published as one.
This door has its own front door.
Partner organisations carrying EVERY1 at a conference do not need this guide, which is written for the house. They need the mark, the room it wants, and the short list of things that break it. That is published on its own domain at brand.every1movement.com, built from this same repository so the two cannot disagree, and carrying its own copies of everything so nobody is ever sent to the parent’s domain to fetch a logo.
Drawn, not generated.
A country lockup carries its country’s name as outlined type, so the build cannot compose one. Each is drawn.
- They come from the source file. New country lockups are made in the EVERY1 Canva file, canva.link/saa5nitous3vxts, which is where every mark on this page came from.
- The bar carries the country’s flag. Its colours are the flag’s, which is the recorded exception to the six-colour palette. USA is the single exception to the exception: its bar is Flame, White and Midnight, because the flag is close enough that a true red and blue reads as a mistake.
- A segment must survive its ground. A black or Midnight segment disappears on Midnight. On a dark ground it lifts, and the published files already do this.
- It arrives through the drop zone. Put the export in
assets/logos/_inbox/, promote it, and it is cut in three inks with its clear space and minimum size recorded. Email brand@theword.world.
Documentary capture, from the record.
Real moments from real ministry. Nothing stock, nothing staged, nothing generated. Every published photograph carries a caption in the record register.
Dates come from the capture record. The location is recorded as Sanga, Mbarara, Uganda in the capture folder and is pending confirmation against the official ministry record, so it is stated here and not yet frozen into the guide.
What this door still needs shot.
Today all three doors draw from one conference, so the three guides read as three views of one event. Three ministries need three libraries. These are the shots this door records next, and the brief is recorded as a gap in the asset record.
- One-to-one, away from any stage. Two people and a Bible: workplaces, campuses, doorways, bus stops.
- The handoff. A believer giving something: a Bible, a meal, their time.
- Vertical first. Every key moment captured 9:16 alongside the horizontal frame, because this door is watched on phones.
One word, and the 1 that leaves it.
Heavy caps with the numeral drawn as its own shape, standing at a quarter again the cap height of EVERY and carrying the only Flame on the mark. The 1 is the same drawing in every form, which is what lets it leave the wordmark and still be the movement. Every form is vector, so it scales without limit and recolours by changing one fill value.
Where this door is found.
One label per platform, read the way an ingredients panel is read. This door opens an account only on the platforms its kind of brand needs, so no channel goes quiet. Anything not listed is carried by the parent, whose own channel facts live in Brand Guide §12.
| Home | a named page under theword.world |
| @every1movement | |
| TikTok | @every1movement |
| YouTube | @every1movement |
| every1movement | |
| X | @every1movement |
| App | EVERY1 Movement · stands alone |
These handles are the recorded standard, not a claim that every account exists. Registration status is pending confirmation against the account record. A handle that cannot be secured on a platform comes back here through a changelog entry, never as an improvised variant.
Where this door departs.
Everything in the Brand Guide applies here. These are the points where EVERY1 Movement is deliberately not the parent.
- Midnight ground, full bleed. This is the only door that runs dark by default. Footage fills the frame wherever the layout allows.
- Flame to the full tenth. The parent's ceiling, used fully. It still never carries text: Ember does that job.
- Most footage, least chrome. Motion carries this door. Where a still would do for CLEAN or TRAIN, EVERY1 uses the clip.
- DM Sans, and the serif only where the parent speaks. Every headline, label, button and line of body on an EVERY1 surface is DM Sans, the family the mark is drawn in. The parent's serif appears here only for scripture, set in DM Serif Text under the parent's scripture rule. DM Serif Display is never set on this door: a serif headline on an EVERY1 surface is the parent's voice, not the movement's.
- This door is the recorded exception. EVERY1 carries no endorsement line and no parent lockup, on the YouVersion model: the movement, the app, and the activation platform are joined by people who have not yet heard of the house behind them. Law III stands for every other door. Nothing else about this guide is waived.